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Question

Find out the Product Mix Pricing Strategies and Price Adjustment Strategies

use by different companies in Pakistan. Justify your answer by explaining the concepts using the promotional strategies. (Hint: Advertisement)   


1.     Product line pricing
2.     Optional product Pricing
3.     Captive Product Pricing
4.     By-product pricing
5.     Product bundle pricing
6.     Discount and allowance pricing
7.     Segmented pricing
8.     Psychological Pricing
9.     Promotional Pricing
10. Dynamic Pricing 

Step-by-step answer

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