The script or protocol that one would follow in participating in a...

The script or protocol that one would follow in participating in a service best defines which of the three additional P's of services marketing?

Participants 

Prestige Worldwide 

Physical Evidence

Process

Many people know the brand name Google Chrome when thinking about laptops. This brand name, or any widely recognized brand name is a source of:

Market augmentation

A product/service differentiation competitive advantage

A niche competitive advantage

A cost competitive advantage

Being an adapter, imitator and/or clone best demonstrates which positional strategy for attaining a competitive advantage?

Market follower

Market nicher

Market leader

Market challenger

When marketing in the service industry, "facilitating promises" equates to:

Interactive marketing 

Internal marketing 

External marketing 

Intangible marketing 

A product that is difficult to use and could take a lot of effort to understand has which product characteristic?

Ambiguity 

Trialability 

Learning curve 

Complexity 

Premium pricing strategies are best for products with a ______ price and ______ quality:

lower; higher 

higher; lower 

lower; lower 

higher; higher 

A firm that keeps their prices consistent with the competition's pricing best demonstrates which type of pricing objective? 

Status quo

Profit-oriented 

Sales-oriented

Competitor-oriented 

The best brands compete on ___________ instead of ________________.

value, attributes.

attributes, value.

attributes, benefits.

benefits, attributes.

Procter & Gamble makes many brands of shampoos, none of which include the Procter & Gamble name. These shampoos are sold in virtually all grocery stores in the U.S. In this example, Procter & Gamble can best be describe as using which branding strategy?

Family branding

Private branding

Combination branding

Individual branding

One reason break-even pricing would actually be useful to a business would be...

If a business wanted to try selling a new product but wanted to do a quick analysis to see if the price to break-even would even be reasonable.

If a business wanted to try selling a new product and wanted to figure out the part worths of each attribute on the product in order to break even.

If a business wanted to figure out the price of a new product based on the their own costs and a pre-established markup percentage.

If a business wanted to try selling a new product and wanted to figure what attributes people really care about in order to break even.

A country club may charge a price to become a member and charge a monthly fee. This is called...

Bundling prices.

Price bundling

Segregating pricings.

Two-part pricing.

Which of the following LEAST describes the concept of brand equity?

Suggests how strong and how well the brand fits with consumers' needs

Suggests a high level of awareness and brand associations 

Provides information to help assess supply chain optimization 

Is based on perceived product quality and loyalty

One reason break-even pricing would actually be useful to a business would be...

 

If a business wanted to try selling a new product but wanted to do a quick analysis to see if the price to break-even would even be reasonable.

If a business wanted to try selling a new product and wanted to figure out the part worths of each attribute on the product in order to break even.

If a business wanted to try selling a new product and wanted to figure what attributes people really care about in order to break even.

If a business wanted to figure out the price of a new product based on the their own costs and a pre-established markup percentage.

This pricing tactic works because although we can remember the exact price right when we see the price, after a few weeks we forget about the "cents" and focus on the "dollars" which makes us think the price is cheaper than it actually is.

The 99 principle.

The forgetful cents principle.

The cents pricing principle.

The principle of cents pricing.

Most Jeep advertisements show their product off-roading and highlight is toughness. That can be best characterized as what kind of brand personality.

ruggedness

sophistication

sincerity

rural (outside of the city) living