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1.     Since market can retain in the maturity stage for decades,milking

or harvesting mature product-markets by maximizing short-run profits make little sense. Give 4 points to support this statement. (12m)
2.     Discuss brand positioning. (10m)
3.     Explain the nature of physical positioning (10m)
4.     Explain any four organization's normative responses during the introduction stage of product life cycle.

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Since market can retain in the maturity stage for decades,milking or harvesting mature product-markets by maximizing short-run profits make little...
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