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<br/> -What is marketing strategy and how companies formulate it?

What measures or metrics companies use to assess success when designing and implementing a marketing strategy?
-Consider the Treacy and Wiersema strategies for market dominance. Which of them (operational excellence, product leadership, customer intimacy) do you think guides these companies: H.E.B., Home Depot, Starbucks, Best Buy, American Airlines, Bank of America?
-If countries were brands, what metrics do you think these "brands" should monitor each: the U.S., South Korea, Italy, Croatia, Argentina, Venezuela?

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