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I am new in marketing topic. I would like to learn about them.

  1. Discuss data collection tools and research methodologies of particular relevance to marketing.
  2. discuss:
  • marketing planning techniques and formats
  • key features of a marketing plan


3.explain how to collect and analyse information on internal and external issues that impact on marketing planning.


4.discuss internal capabilities and resource considerations.


5.discuss comparative market information relevant to marketing strategies including:

  • benchmarking
  • best practice information
  • competitor information


6.discuss industry marketing and distribution networks relevant to your organisation.



7.discuss new and innovative marketing strategies as well as any current and emerging marketing technologies relevant to your industry.

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