Promote to You
The Admissions Office of your college has requested that the college public relations office to plan the production of several specialty advertising gifts to be used in the recruitment of prospective students.
- What items of targeted merchandise would you recommend that would reflect appropriately upon the college or university and also be relevant to the interests and needs of the student segment primarily served by your institution? Explain your suggestions and rationale.
- Really think about costs as a reality. You have to consider how many students we are talking about (Macomb Community College has about 25,000 students) and the average price of the promotion gift. It can't hurt to provide a link to sites with promotional gift ideas and an cost analysis.
- Also include the overall objective of the promotion and how the merchandise you suggest will meet this objective.
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