The COVID-19 Pandemic is an extremely difficult time for most businesses.

Scenario planning could help them to understand how they will face the future.


Assume that you are the owner of a small cafe in a city centre. Currently, because of lockdown you are not allowed to open. The lockdown will last 1 month. You have already been through one lockdown, from March to May. No one knows when the pandemic will end.


Based on the above information, and how you understand the external environment, make a scenario analysis for your business. Include some reference to the strategic marketing management you will need to do.