Question 1natural environmentaltechnologicalsocialQuestion 2
Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products—no-mess breakfast bars and drinks that can be consumed while commuting. The popularity of on-the-go food is largely the result of changes in _____ factors.
Russell Athletic, which is part of Berkshire Hathaway, Inc., is a market leader in sports apparel, an industry that is growing rapidly. Russell Athletic is an example of a(n) _____ according to the portfolio model.
- question mark
- problem child
- exclamation point
Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to make cheesecake in the traditional manner. This is an example of a _____ strategy.
- market development
- product development
Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.
_____ is the process that turns marketing plans into action assignments and ensures these assignments are executed in a way that accomplishes the plan's objectives.
- Mechanistic control
- Strategic analysis
- Strategic planning
A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in a portfolio model.
- cash cow
- problem child
Briggs and Stratton is a Southeastern company that makes small engines. The company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities on the horizon. It has also examined its production policies and sales histories to determine its strengths and weaknesses. Briggs & Stratton is conducting a(n):
- environmental test
- market audit
- trend analysis
- situation analysis
The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n):
- environmental advantage
- experience curve
- competitive advantage
- market segment
For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants to produce, market, and distribute their new, innovative sanitation product globally. You are charged with creating successful promotional strategies to get the word about this product out to the international marketplace. Explain what a promotional strategy is and the types of strategies. Differentiate between the push and pull promotional strategies. Explain the factors that determine whether the "push" or the "pull" strategy is appropriate in a specific marketing environment.
Q1. WHAT IS BRANDING? DO YOU WEAR BRANDS? WHY DO YOU BUY THEM? HOW DID MARKETING AND BRANDING IMPACT YOUR BUYING DECISION? RESEARCH COCA COLA
Q2. WHAT ARE THE FACTORS DETERMINING THE PRICE OF A GOOD OR A SERVICE? WHAT IS CEILING PRICE? WHAT IS FLOOR PRICE?
Q3. WHAT IS THE PRICE OF A LUXURY GOOD AND WHY DOES IT IMPACT HOW IT IS PRICED?IF THE PRICE DOES DROP OF A LUXURY GOOD, WILL YOU STILL BUY IT?
Q4. WHAT IS THE INTERNAL FACTORS OF PRICING A PRODUCT OR A SERVICE? WHAT IS THE EXTERNAL FACTORS OF PRICING A PRODUCT OR A SERVICE?
Q5. WHAT IS CUSTOMER-VALUE-BASED PRICING? WHAT IS COST-BASED PRICING?WHAT IS COMPETITION-BASED PRICING?
Answer all Question with Explanation. Thank You
TOPIC: Intercultural Communication
- Write summary on how you understand about intercultural communication.
- What is Intercultural Communication?
- Explain the four Element of Intercultural Communication as : Perception, Verbal Processes, Nonverbal Processes, and Contextual Elements
- Why do we need to study Intercultural Communication?
- Gather Five (5) examples on intercultural communication issues.
- Find Five (5) solutions for the issues.
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