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Survey Assignment

1. Assuming you got a job in marketing, which of the following would you consider an ideal situation upon graduation?

a. A position with more that 50% domestic travel

b. A position with more than 505 international travel

c. A position with minimal travel

d. Don't plan to pursue a position in marketing


2. Assuming you got a job in marketing, which of the following would you prefer?

a. A general marketing management position

b. A specialist position such as data analytics, social media advertising or marketing research

c. Marketing event planning

d. Sales

e. Creative design such as commercial production

f. Don't have a clue


3. How much money do you expect to earn in your first year after graduation?__________


4. How much do you agree with the following statements?

a. The threat from the COVID-19 pandemic has been overblown by the media

Strongly disagree, Disagree, Neutral, Agree, Strongly agree

b. The financial burden from the shut-down is greater than the threat of the virus.

Strongly disagree, Disagree, Neutral, Agree, Strongly agree


5. Which of the following describes your reaction to the life-saving vaccine being made available to everyone to for free to save the nation from COVID-19?

a. I'm so glad we finally have a vaccine

b. I have mixed feelings about the vaccine

c. The vaccine is not good for society

d. I am neutral about the vaccine


6. When do you expect to graduate?

a. Fall 2020

b. Spring 2021

c. Fall 2021

d. Spring 2022

e. Beyond Spring 2022


7. What is your gender pronoun?

a. She/hers/her

b. He/his/him

c. Prefer not to answer

d. Other (please specify)


8. When is the best time to break up with your partner?

a. Late at night

b. First thing in the morning

c. Over the phone

d. In-person

e. Via social media such Instagram


9. How many times have you posted on social media in the past month?_______



Analysis the survey. Recommend 5 improvements to the survey design based on what you can find in chapters VI and in Chapter XI. There is a 9 survey questions, recommend 5 improvements to the survey design. Which question you think needs improvement and why? Use the jargon/terminology mentioned in the textbook.


TextBook Link: Copy this link https://b-ok.cc/book/3092390/025ef2 and paste to the browser then download the pdf file free to see the chapters.

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Survey Assignment 1. Assuming you got a job in marketing, which of the following would you consider an ideal situation upon graduation? a. A position...
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