Explain the concept of adding value to products/services in order to make their price tags more attractive.
Give specific examples of value you could add to a products/services.
Give an example of a time when you purchased a product or service at a higher price because it came with added value. What was this added value? Why did it make it worth your while to buy at a higher price? Would you repeat this decision over again? What does this tell you about price and value?
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