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After reviewing chapters 14, 15, 16, and 17 of the Kotler and Keller

text, and using specific information derived from the text, provide a brief comment about the benefit to an organization of formulating an effective communications plan; please include an assessment of the benefit of organizational understanding of the response hierarchy model when planning (consider information from pages 224 - 228 of the text.


Link to text: https://drive.google.com/file/d/1n0pQTaFy-lNglyCk6O3UEW08lMu9AFZ7/view?usp=sharing


Alternate link: https://gofile.io/d/9k0lgS


If you have to use the alternate link, and it asks you, just click "already have VPN." VPN isn't even necessary anyways.

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