https://drive.google.com/file/d/1cp90OfWp_dKifjomfArVic3y8NThxrcn/view?usp=drivesdkthis link is the reference
Q1. What aspects of the following models are illustrated by this case (a) Marketing Strategy and Consumer Behaviour (fig 1-1) (b) Overall model of consumer Behaviour (fig 1-3) ?
Q2. Identify the description of the target market and comment on it. Is the target market of Suta a strength ? Or a constraint ?
Q3. What assumptions of consumer behaviour underlie the decisions/ actions taken by Sujata and Taniya which were responsible for the origin and rapid growth of Suta?
Q4a Should Suta grow ? What are the concerns of Sujata and Taniya regarding growth?
b) How should Suta grow ? Discuss each alternative before you make a recommendation.
these are the questions
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