You are the business/marketing manager of a Small and Medium-Sized
company (SME) with 150-200 employees and you are manufacturing tools and machines for the food processing industry. Up till now, the company has only worked with domestic clients, but due to increased competition from foreign companies it is now contemplating to look for clients abroad.
-Identify a country your company could target in order to find new clients. Justify why you think this market would be a good fit for your company, using relevant analytical tools (e.g, the 12 C's of international marketing, PESTLE, Porter's 5 Forces, SWOT, etcetera).
-Select a market entry strategy (export, agent, distributor, other), that best suits your company. Justify your choice, evaluating the level of cost, risk and reward associating with this strategy, and indicate how you go about implementing your chosen market entry strategy, using appropriate examples.
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