1, What is the role of cultural pattern in a society ?How these affect the consumption? -Explain the Hofstede's cultural typology.Analyse your
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1, What is the role of cultural pattern in a society ?How these affect the consumption?

-Explain the Hofstede's cultural typology.Analyse your country using the five dimensions

of this approach?

-How market research must proceed when an enterprise enters a new international

market?

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