Xasa Buff (XB) is a restaurant in Kuala Lumpur serving healthy organic foods. Established in May 2018, XB promoted the restaurant heavily, with...
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Xasa Buff (XB) is a restaurant in Kuala Lumpur serving healthy organic

foods. Established in May 2018, XB promoted the restaurant heavily, with online advertising and other forms of media to increase brand awareness. XB provides an exclusive dining experience yet it comes with an affordable price tag. Recently, due to the pandemic, the sales from dine-in restaurants dropped dramatically. Therefore, XB started to launch a new menu specifically for delivery service, which XB will charge its customers RM6 (within the Kuala Lumpur Zone), RM 8 (within the Selangor Zone) and free delivery for orders above
RM120.
(a) Describe the product life cycle (PLC) concept. Based on the above information, identify in which stage of the PLC XB was in May 2018.
(b) Define geographical pricing strategy. Assess the different types of geographical pricing strategies. Based on the above information, identify which types of geographical pricing strategies are used by XB for its delivery service.

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