Describe the elements of marketing plan below (Giving examples on the tools that you will use when constructing a marketing plan) Current marketing
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Describe the elements of marketing plan below

(Giving examples on the tools that you will use when constructing a marketing plan)


  1. Current marketing situation
  2. Marketing environment
  3. Short Term Objectives
  4. Marketing strategy link with the overall corporate strategy
  5. Segmentation
  6. Positioning strategy
  7. Product strategy
  8. Budget
  9. Control and implementation planning

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