Kodak will make new cameras ( camera without battery working by solar energy )what is The Segmentation

Question

Kodak will make new cameras ( camera without battery working by solar energy )what is The Segmentation

, targeting , differentiation and positioning.

Outline the major variables ( Geographic, Demographic, psychographic and behavioral) that must be used for segmenting the market for your product.

Choose the right target market and marketing targeting strategy ( undifferentiated , differentiated , concentrated (niche)or micro micromarketing )

Differentiation; the competitive advantage to create superior customer value

Positioning; the clear, distinctive and desirable place of your product in the minds of target customers.

Price: what is the pricing strategy suitable for your product ( Market skimming or market penetration) and why?

Promotion; what promotional tools you will use ( Advertising , sales promotions, personal selling, public relations or direct and digital marketing ) and why?

Place; (distribution channel); how will your company deliver its goods/services to its customers (stores,direct mail, online,etc.) and why?

Answer 1

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