Many companies are considering reducing negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or...
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Question

Many companies are considering reducing negative environmental impacts

of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.  

-When creating and enacting product strategies, what environmental issues must marketers address?
-Do some research on Interface Global Inc. and discuss how you think this company has benefitted in its marketing from becoming more sustainable environmentally. Can they substantiate their claims? Explain.

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