You are summoned to report to Zara's CEO's office to explain the reason
for recent supply chain problems. Your boss has also made it clear he wants you to come up with immediate solutions to these problems. Zara's taskforces have been assembled and informed that "quick and sensible solutions" are needed as soon as possible. As one of Zara's management team, you should address the following questions:
-What are the most important prerequisites for sustaining Zara's competitive advantages?
-Can Zara's air express delivery strategy be sustained? If not, what would be the better alternatives?
-What is the extent of supply chain risks associated with Zara's dependence on a single distribution centre and in-housing manufacturing operations in Spain?
-Should Zara reassess its supply chain strategy to successfully penetrate the U.S. market?
-Do you think that Zara should consider modifying its pull supply chain strategy to overcome current supply chain challenges? If so, why? Otherwise, why not?
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