Question 30 When purchasing a computer, you get hardware, software
and a warranty/service deal from Dell. This means that Dell is addressing:
A) the marketing segment.
B) the stages of innovation.
C) the product concept.
D) the total business market.
E) lifestyle segmentation. (1 mark)
Question 31 Dell PC's warranty and service deal is part of:
A) B2B marketing efforts.
B) ideas generation in developing new products.
C) dynamically continuous innovation.
D) consumer segmentation efforts.
E) the augmented product. (1 mark)
Question 32 If there are many purchase locations, you are typically acquiring:
A) durable goods.
B) non-durable goods.
C) shopping goods.
D) unsought goods.
E) specialised services. (1 mark)
Question 33 You just got a job working for Boots doing marketing research. You find that you can purchase the data to answer your research question about who buys a particular shade of lipstick. This means you are doing:
A) primary research.
B) secondary research.
C) probability sampling.
D) are in luck.
E) do randomised sampling.
F) all of the above. (1 mark)
Question 34 As part of your marketing work for Topshop you decide to simply watch customers shopping in order to determine the influence of the shop layout on purchasing. This is called:
A) having a high response rate.
B) data validity.
C) data reliability.
D) doing marketing metrics.
E) unobtrusive methods. (1 mark)
Question 35 Working for Topshop you also use questionnaires, but come to have validity concerns about your questions. This means you were worried about:
A) measuring what you intended to measure.
B) repeatability of the data collection.
C) whether informants in your study actually represent the market you are studying.
D) the causal claims you were making.
E) all of the above. (1 mark)
Question 36 You know that psychographics are an important part of clothes consumption, so you are very attentive to:
A) segment consumers in terms of AIOs.
B) cognitive learning.
C) part of the behavioural segmentation tools.
D) one of the Ps in the marketing mix.
E) stealth marketing.
No need for explanation plz just answer which one ;) thanks
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