Most people, when they think of marketing, think of advertising or,
possibly, pushy salespeople. Marketing is, however, much broader, with a focus on the customer and customer satisfaction. Explain the difference between marketing and how it differs from simply selling or from advertising. In addition, marketing is all about communicating.
How consumers make purchasing decisions based on communications from marketers. Note: viewing the world as a marketer or as a consumer; so in this example, explain how consumers view the communication process versus how companies might want the customer to behave. Are they necessarily the same? Consider needs versus wants and perceived value versus actual value
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