Understanding the needs and wants of customers and consumers is critical to provide them with the products and services that will add value to their...
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Understanding the needs and wants of customers and consumers is critical

to provide them with the products and services that will add value to their lives.  Look over the different ways of conducting research in the marketplace and determine which methodology you would prefer to use to gather data.

-Explain which methodology you would select and why that would produce the information you would need for your business.
-Explain why you would not choose the other methods to collect data (for example: cost, difficulty getting participation, or hard to get good data in a timely manner)
-Lastly, explain how you could format this data into usable information for the company to turn into a marketing/advertising campaign. (Providing an example would be useful to explain the implementation factor)

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