Product life cycle The product life cycle provides pertinent information on the competitive dynamics of the product in the market. When it comes to...
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Product life cycle

The product life cycle provides pertinent information on the competitive dynamics of the product in the market. When it comes to the product life cycle, you think about the following:


Products have a limited life.

Profits go up and down in the stages of the product life cycle.

Products require marketing, manufacturing and purchasing strategies throughout the product life cycle stages.


Select one (1) product from a recognized company. Find information about the product and analyze how the company has managed the Product Life Cycle (PLC) over the years.


Identify the product and what stage of the life cycle it is in. What strategies in the marketing mix would management have to use to prevent the product from entering the decline stage?

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