Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers. A new product service
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Segmentation is crucial in order to match the product to the needs

and wants of the appropriate group of potential customers.
A new product service company's marketing assistant tells his boss that the market segment for a new battery operated fireplace that runs up to 48 hours should target Millennials. 
What is wrong with the marketing assistant's segmentation of the market?

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