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In this assignment, you will complete another key section of your marketing plan. 

make a  recommendation for the integrated promotional plan necessary to successfully market your health care product or service. 

Please address the following: 

 Describe the audience you hope to reach with the promotion efforts, the primary message to be delivered across all media, and the rationale for your media choices. Take into consideration the geographic reach of your target market and adapt your media choices accordingly. 

 

 Be realistic about cost considerations. Do not, for example, plan a $2 million ad campaign for a product that will only create $1 million in revenue. The U.S. Small Business Administration suggests spending 7-8% of sales revenue on marketing and advertising each year. A new product expected to produce $10 million in sales annually might have a $700,000-$800,000 ad budget for the first year.  

 

Research the costs of local media and other communications, such as public relations or special events, to create an estimated budget for your total promotional plan. You can find much of this information on the websites of local media outlets (search "ad rates"). For purposes of this assignment, estimated costs are acceptable. 

In this section draft, please demonstrate your grasp of the marketing terminology and concepts related to promotion and advertising. Be sure to include the use of traditional media and interactive/social media that you feel are the best choices to reach your target consumers. Explain why you have chosen these media, using the concepts of market segmentation and consumer buying behavior.

 

 

References 

New concept 

Mission Statement

Corpo-Health is a new business that is dedicated to serving the needs of the working corporate in America by catering to the needs of health and fitness in the workplace. The business is of providing a customer centric occupational medicine program that will address a person's total health needs in the workplace. With the ever growing risk of getting sick or even falling into bad habits, one must ask what can prevent this. Preventive medicine is the best medicine. By proving these services employers can gain in the long run by keeping their employees healthy. Healthy people tend to not get sick as often as unhealthy people. 

 

Corpo-Health is a business which concepts the program partnered with businesses and corporate offices in America. Corpo- Health aims to address the physical, emotional, and mental health of American employees in the workplace. Corpo-Health is a brand that emphasizes the importance of good health to maximize employees' productivity in the workplace at the same time boosting employees 'morale thru achieving great physique, sharp mental capability and emotionally stable.  Corpo-Health's brand strategy aims to provide the best customer-centric medicine programs to employees of companies, and let their clients apply the concept of preventive medicine in their daily lives. 

The services that Corpo-Health provides are: Corpo-Health Gym membership for physical fitness. Corpo- HealthDesk for therapies and counseling sessions targeted for emotional and mental health. Corpo-Health Meals - providing healthy tailored lunch and snacks for employees. Corpo-Health business reaches out to corporate offices with the following criteria as their target market: Population of a state/city within 300,000-500,000 people, with population density of minimum 8,000 people/km. Majority of employees between the age demographic of 18-35 years old.  Occupation group - Management, Business, Architecture, Legal, Finance, Computer and IT. Businesses with annual income or net profit minimum $2 Million. 

Corpo-Health reaches out to businesses with a pitch of improving the lifestyle of their employees which improves, and boost employees' morale thus creates a positive impact in the workplace for career longevity and work-life balance satisfaction. The first service that Corpo-Health provides is the Corpo-Health Gym membership, in which a corporate business client can enroll every employee of its company. Corpo-Health gym will provide complete assessment of health conditions of the employee who wish to enroll and create workout plans and meal plans for the enrolled employee. The gym will be accessible 24/7 with just a presentation of the employee's ID as business partners of Corpo-Health.

The second service is the Corpo-HealthDesk wherein there are scheduled therapy and counseling sessions for the employees. In the Corpo-HealthDesk every employee is subject for a benefit of seeking therapy and counseling sessions quarterly. Corpo-HealthDesk will hire professional psychologists and counsellors for this sector in order to provide professional emotional and mental diagnosis of employees. The third service, Corpo-Health Meals, is a food service sector of the brand. In which every corporate office that provides free lunch/snacks to employees will benefit from. The Corpo-Health Meals will allocate healthy prepared food for every meal of the employees. The arrangement can be either the meals are delivered on the cafeteria of the offices, or the Corpo-Health can use delivery applications for the corporate offices. 

Corpo-Health business is an experiential type of services in which the business believes the most important asset of a business is the people. And by taking care of a corporate's human resources which are employees, the corporate businesses will reap its investment in the long-run as Corpo-Health services will establish healthy workplace, happy and satisfied employees and profitable organization. As Corpo-Health's medicine programs are being promoted to companies, the clients will benefit from the programs in the long run since they will be keeping their employees in the workplace healthy, resulting in fewer and fewer sick days. Unhealthy employees filing sick days can halt operations. 

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