1. Identify two legislative acts that play an important role in...

1. Identify two legislative acts that play an important role in social media usage, and briefly outline theirpurpose

2. Give four examples of organisational policies that determine appropriate social media usage in a company

3. State the most appropriate social media platforms for the following business types and briefly explain theirfeatures:

• Business-to-business (B2B)
• Business-to-consumer (B2C)

4. Describe the main benefit of posting consistently on social media and three ways you can help ensure yourpresence is trustworthy and on brand.

5. Give nine methods of providing personalised responses on social media.

6. Which type of post content generates the most comments?

7. Which type of post content encourages the audience to share?

8. Identify the four main emotions that a person experiences on social media platforms, and briefly describe the role of each in a strategy.

9. Identify two automated tools that can be used to engage users on social media, and briefly describe the techniques of each.

10. List four ways you can evaluate social media engagement effectiveness, and briefly describe each one.

11. Give ten areas of information you must clarify to understand an organisation's strategy, policies andprocedures.