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Topic 1 Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are...

Topic 1
Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner?

Topic 2
How can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation?
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Topic 1:
A strategic alliance refers to the voluntary formal arrangement between two or more parties to
pool resources and achieve common set of objectives. According to the situation given, some...

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