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Assignment Description The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the...

Please, write an Executive Summary for Strategic Marketing Plan. I uploaded a sample of an executive summary from one of my classmate. The Discussion has an automatic "Turn It IN" so you need to provide credible sources. Thanks.

Assignment Description The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open- ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion. At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often. The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit. For assistance with your assignment, please use your text, Web resources, and all course materials. Peer Review Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions. Please review the Executive Summaries of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished report. In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. For assistance with your assignment, please use your text, Web resources, and all course materials. Grading Rubric: Grading Criteria Percentage
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Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic 40% Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions 40% Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation 20% Below is an example of the Executive Summary from my other classmate: My initial response to my Instructor was “ I want to have a Strategic Marketing Plan about arts and crafts from the Philippines” but I can change it if you have a better idea now. Then, we have to stick on it because I want you to do this until this is over. Thanks. A Managerial Approach to Marketing Unit 4 Discussion Board July 23, 2015 Executive Summary Analysis Made Easy
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Assignment.docx

A Managerial Approach to Marketing
Unit 4 Discussion Board
July 29, 2015
Executive Summary
Expresso Express Executive summary
The Expresso Express is new coffee shop/ café located in CNN Building,...

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