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New Product Paper What is the product name?   Describe the...

New Product Paper


What is the product name?  Describe the product.  

  1. Identify and explain which market segmentation variable you are using. 
  2. Why did you choose this method of customer segmentation? Be specific. 
  3. Who is the target market? Be detailed and specific..Use demographics, psychographics (lifestyle), etc. to identify your customer. It is important to identify the characteristics of your target market, whatever is appropriate. Most marketers are able to specifically describe their target customer. For example, a 35-45 year old white collar male who lives in the suburbs with a wife and 1 child and makes $85,000 per year. When reading the explanation of your target market, I should be able to draw a picture in my mind of your customer.
  4. What are your product’s benefits to the target market?
  5. At what price will your product be introduced? Why? .
  6. What new product pricing strategy are you using? Why? .
  7. What objectives will be accomplished by using this strategy? Be specific.  .
  8. Why is the product worth this price? .
  9. Identify and explain what happens to each of the 4 Ps at each stage of the PLC?.



  • Include a bibliography.
  • Minimum 2 pages single-spaced


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