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Dr. Menya, You have done such a good job with my papers that I promised to give you my work. Please see the

attached questions. I only need the answers on two pages sinlg or doulble space, your choice giving equal answers. for example 33% for q1, q2, q3 = 100% on two pages. Thanks. I need the answers by 2 pm EST if ok. Thanks

EstmaTes Given that absolute market potenTal almost always exceeds actual industry sales, why do marketers bother to make potenTal esTmates? Discuss how and why you will make sales (revenue) esTmates for Ne±lix and the kinds of decisions those esTmates will drive. ±argetng MarkeTs What is the relaTonship among market segmentaTon, target markeTng, and posiToning? What will happen to a company’s target markeTng and posiToning eForts if markets are incorrectly or not eFecTvely/insigh±ully segmented? Discuss this potenTal risk for Ne±lix, and how you will avoid this risk in the markeTng plan you develop for your client. SegmenTaton and STraTegy Discuss how you will segment your client company's market(s). How will you use this segmentation to further the company's business goals--and to develop an effective entry and/or marketing strategy? (Be sure to focus on Netflix product/service and buyer value when you contribute to this discussion).
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NetflixQuestions.docx

1 Market Segmentation, Market Targeting and Positioning
(Name)
(University) 2
Estimates
Even though absolute market potential always exceeds the actual sales, making potential
estimates is...

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