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Attached is an assignment for Dr. Menya. I promised to give him/her my future assignments because of the great


1 Please read the general report below to get an idea to do the Product section of the Marketing Plan. Please use in-text citations and the references below as needed or other sources of your choice. Please provided references related to the Product section of the report. Thank you. Answer: two pages double space. Develop the Product section ONLY of the marketing plan (4P’s – Price, Product, Promotion/Positioning, Placement (distribution) for India based on the two strategies specified and readings below. What role would the proposed partnership in the strategies below in any aspect of the marketing Product section the marketing plan? Product: Are there any modifications needed to reach the buyers in this market segment(s)? This should be based on your previous country and competitor analyses, if certain Buyer preferences were identified. Two strategies: Netflix purchase Yash Raj Films (or partner if Netflix is unable to purchase). Use their content to market on Netflix services, and continue producing original content. Market to the youth (18-35) and female demographic. Netflix partner with DishTV and adopt Hulu's strategy and form a "joint venture" with them to provide "next day" content. This is to use local companies brand power to introduce Netflix services into the market. This would also cut down on advertising because DishTV would promote the service to increase subscribers.
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2 Executive Summary Netflix Inc. is headquartered in Los Gatos, California and is an online subscription company doing business in the “consumer goods industry”. The company is credited for pioneering video streaming via the Internet using broadband connectivity and has been extremely successful in that arena. Netflix has over 40 million subscribers in the United States and accounts for another 25 million subscribers in overseas markets. The company believes their long term growth and success relies on rapid international expansion and aim to do so by yielding modest profit margins combined with the objective of long term sustenance. In view of their ambitious goals Group Three developed an Entry Strategy to support Netflix Inc.’s ambition of expanding their business interests in the hyper populous country India. Local market conditions, target segments, strengths, weaknesses, opportunities and threats were examined and evaluated. Subsequently, two best strategies were identified and investigated including the most appropriate local business organizations with extensive resources suited to the needs of Netflix Inc. The legal and organizational structures of a direct investment with Yash Raj Films and a dual partnership type of joint venture with Balaji Telefilms and Dish TV were also explored and the most advantageous strategy of the two best strategies has been recommended for Netflix Inc. to further study and develop.
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Marketing Product.docx

Running head: NETFLIX PRODUCT STRATEGIES Netflix Product Strategies
(University) 1 Netflix Product Strategies 2 Introducing new products or a brand to a new market is a challenging process....

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