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Assignment: Please use the three documents (Weeks 8 -10), to answer each statement in the sections below. You can summarize the documents and respond...

Please use the three documents (Weeks 8 -10) attached , to answer each statement in the sections below.  Attachment : Assignment Netflix, has the statements. You can summarize the documents and respond to the statements with use of the references under each week and/or use your own sources. Go along with the estimate numbers in each week so values can be consistent. Please do not utilize word for word, but rather summarize. If you have to do additional research, please do so. Please show in-text citations, and place all references at the end of the report. In addition, please state where each reference was retrieved from that way I can find the article easily.

All statements should reflex and focus on Netflix. Where it states alliance, please use the recommended firm listed in weeks 8 and/or 9.

Assignment: Please use the three documents (Weeks 8 -10), to answer each statement in the sections below. You can summarize the documents and respond to the statements with use of the references under each week and/or use your own sources. Go along with the estimate numbers in each week so values can be consistent. Please do not utilize word for word, but rather summarize. If you have to do additional research, please do so. Please show in-text citations, and place all references at the end of the report. In addition, please state where each reference was retrieved from that way I can find the article easily. All statements should reflex and focus on Netflix. Where it states alliance, please use the recommended firm listed in weeks 8 and/or 9. Section 1: (answer in 3.25 double space pages) Netflix Rationale for any Proposed Alliance (define the legal form of the alliance) (Week 8) Recommended alliance partner firm for Netflix Specify how the alliance supports and makes possible the entry strategy and/or the risk mitigation strategy (these are benefits to the client company) Will the alliance partner help with competing, with overcoming country threats? Justify the strategic “fit” with the partner organization. How will the alliance benefit the partner company? What are the “costs” to the partner (what will the partner be contributing)? Section 2: (Answer in 3.25 double space pages) Netflix In-country (INDIA) marketing plan (Week 9) Promotional message Channels and methods for communicating product value to the target market Pricing strategy recommendation Product modifications if needed Section 3: (Answer in 3.25 double space pages) Netflix Financial Value entry strategy to INDIA, specify all assumptions (Week 10) Market share estimates (to estimate revenue first year) Cost estimates for establishing the entry strategy (first year) Capital investment costs for entry strategy Operational cost estimates, including headcount, marketing plan, Potential year one profitability/loss (Revenue less expenses)
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Entry Strategy and Structure 2 Entry Strategy and Structure - India
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Entry Strategy and Structure 3 Table of Contents Executive Summary ...................................................................................................................................... 3 Introduction ................................................................................................................................................... 4 First Strategy – Direct Investment – Yash Raj Films .......................................................................... 5 Legal Structure ...................................................................................................................................... 5 Organizational Structure ...................................................................................................................... 6 Rationale of Electing Company ............................................................................................................ 7 Advantages of Acquisition ..................................................................................................................... 7 Summary of First Strategy ..................................................................................................................... 8 Second Strategy – Joint Venture – Balaji / Dish TV ............................................................................ 9 Legal Structure ...................................................................................................................................... 9 Organizational Structure .................................................................................................................... 10 Rationale Electing Company .............................................................................................................. 11 Advantages of Acquisition ................................................................................................................... 11 Summary of Second Strategy ............................................................................................................... 12 Analysis of First and Second Strategies .............................................................................................. 12 Yash Raj Films .................................................................................................................................... 12 Balaji Telefilms / Dish TV ................................................................................................................... 14 Conclusion .................................................................................................................................................. 15 References ................................................................................................................................................... 18
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Netflix’s Marketing Plan: India
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Table of Contents Introduction ..................................................................................................................................................... 3 Netflix Marketing Plan: India ....................................................................................................................... 4 Netflix Target Market Segmentation ............................................................................................................ 4 Netflix’s Positioning Focus .......................................................................................................................... 4 Netflix’s Product/Service Marketing ............................................................................................................ 5 Netflix’s Pricing Strategy ............................................................................................................................. 7 Netflix’s Placement/Distribution .................................................................................................................. 8 Conclusion ..................................................................................................................................................... 10 References .................................................................................................................................................. 11
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Hello, Here is the answer for Section 1.... View the full answer

Section 1.docx

Rationale for Alliance 1 Rationale for Alliance
(Name)
(University) Rationale for Alliance 2
Entry Strategy
There is ample opportunity for Netflix to invest and expand in new markets with that
have...

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