1- What is CRM? How do firms practice CRM?
2- Explain the concepts of share of customer, lifetime value of a
customer, customer equity, and customer prioritization.
3- How would you describe Big Data? What are some of the most significant sources of competitive advantage that Big Data offers?
4- Describe the various sources of Big Data for marketers.
5- What is data mining? for marketers, what are some of the most important applications?
6- What is the decision facing State Farm?
7- What factors are important in understanding this decision situation?
8- What are the alternatives?
9-What decision(s) do you recommend?