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CB Report Choose any one of the topics listed on the next page. Write a 3-page report containing the following components: (5pts) 1) Define your...

Choose any one of the topics listed on the next page. Write a 3-page report containing the following components:

CB Report Choose any one of the topics listed on the next page. Write a 3-page report containing the following components: (5pts) 1) DeFne your topic in your own words. (You’re not being graded on whether or not you can quote the textbook.) (10pts) 2) Give an example of your topic in a consumer behavior context. The example must contain both a photo (or photos) and a wri±en explana²on. Put the photo in the body of report and size it so it takes up less than ¼ of the page. (Text wrapping: In-line with text.) The explana²on should be of not only the picture, but also how it relates to the topic. (10pts) 3) Explain how the topic can both help consumers and hurt consumers depending on how it is applied. (³or more abstract concepts, you will need to put them into a context.) (5pts) 4) Explain an example of how the company you work for now (or want to work for in the future) might use this concept to their advantage (e.g., to increase their image, market share, brand recogni²on, etc.) Don’t just talk about companies in general, but instead personalize it and apply it to a speciFc company. 30pts total possible. Notes: ³ont, spacing, and margins are up to you. Just make it legible. Do not exceed 3 pgs. including the photo. Up to 3pts may be taken o´ for poor grammar/wri²ng/understandability. Please write WELL. Write your name in the header and save the Fle as: YourName-CBReport You may choose to focus on any of the subtopics within these topics if you need a narrower focus. Should you do this, be speciFc about which subtopic you’ve chosen. There are over 50 sample topics from which to choose. Many of these require you to read ahead in your textbook, but it’s nothing we won’t eventually cover! Don’t be afraid to choose something you haven’t read yet. Do not use the textbook as your sole source; please use outside sources and cite them using in-text cita²ons (or lose 5pts), using APA format. Your references list may go onto a 4 th page, if necessary. You must have a minimum of 3 references. Dr. Jennifer Bechko´ Consumer Behavior Spring 2016
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Submit the assignment as an aTachment under the Assignments tab. ±urn in a Word document (not PDF or .wps). Do not email it to me directly. Emailed/late assignments will not be accepted (no excep²ons!) since these assignment instruc²ons will be posted from the ³rst day of class, which means you have roughly 2 months to write a 3-page report. Do NO± type your topic name in the Google search bar and use one of the photos that comes up. 10pts will be deducted for this. You may use any image you search for speci³cally, or take an image yourself. Example: You can’t type “Brand Personality” into Google images, but if you come up with a brand you want to use as your example, you can type “Geico Gecko” into Google images and select a photo. You are welcome to turn in this report as early as you like. Possible Topics Chapter 3 Selec²ve Percep²on Just Meaningful Di´erence Mere Exposure E´ect Uninten²onal Learning Cogni²ve organiza²on Chapter 4 Signal ±heory Figure and ground Message source Prospect ±heory Priming Construal level Associa²ve networks Chapter 5 Hierarchy of mo²va²on U²litarian Mo²va²on Hedonic Mo²va²on Consumer Involvement Cogni²ve Appraisal ±heory Emo²onal involvement Emo²onal Expressiveness Emo²onal Intelligence Mood-congruent recall Schema-based a´ect Chapter 6 Five-Factor Model Approach Brand personality dimensions Psychographics Self-Congruency ±heory Chapter 7 Func²ons of Consumer Aµtudes (Only if you did NO± do the Ch7 blog ac²vity on this) Hierarchy of E´ects Changing beliefs A±O model ELM model Balance ±heory Social Judgment ±heory Source E´ects Primacy/Recency E´ect Chapter 8 Group In¶uence Conformity ±ypes of Social Power Reference Group In¶uence Guerrilla marke²ng Chapters 9&10 Power distance Guanxi Consumer ethnocentrism Divergence Cogni²ve structuring Social stra²³ca²on Dr. Jennifer Bechko´ Consumer Behavior Spring 2016
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Employee behavior.docx

Running head: REPORT 1 Employee behavior
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Mar. 19,2016 REPORT 2
Employee behavior “Employee behavior” is characterized as a representative's response to a specific...

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