Text book: Tanner, J. F., & Raymond, M. A. (2014). Principles of marketing (2nd ed.). Washington, DC: Flat World Knowledge, Inc. ( Chapter 3 & 4 )
Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model (Chapter 3, Figure 3-9) to effectively market the product or service to you. This essay should:
- Detail the strategy based on the model.
- Explain why the strategy was successful for you as a consumer.
- Judge how the company should move into the future.
- Explain the decision-making process you experienced as a consumer when choosing this product or service.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible outside references. Follow all APA requirements.
Your 2- to 3-page paper must use at least two outside sources besides the textbook and be formatted according to CSU-Global Guide to Writing and APA Requirements.
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