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In 1994 a research project carried out on behalf of the Institute of Management Accountants (IMA) by Schiff and Schiff (1994) Senior management

In 1994 a research project carried out on behalf of the Institute of Management Accountants (IMA) by Schiff and Schiff (1994)
  1. Senior management decides the marketing team should not be held responsible for the loss of a major distributor that if accounted for in the planning would have reduced expected market share to 45%. To counter a further loss of distributors, senior management also agrees that planned/expected spending on distribution costs should have been six cents per unit sold rather than five. What is the new total variance that has to be explained?


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