View the step-by-step solution to:

Review the principles of global marketing Choose a product that originates from your home country (or another country) that is marketed in other...


Please check this and let me know if you can assist. Thanks

1. Review the principles of global marketing 2. Choose a product that originates from your home country (or another country) that is marketed in other countries around the globe. 3. Choose one other country where this product is available. 4. Search online to find advertising samples for the product in both your home country and the other country. Compare print, TV (sample from Internet, i.e., YouTube), and web samples (for example, corporate websites for both countries). It is from these samples that you will determine the marketing strategies and tactics that you believe are being used. 5. Conduct research to find 3 - 5 critical cultural considerations for marketing products in the country you selected. Only cite credible sources. Google should provide more than enough leads for you. 2. prepare succinct but thorough posting for your boss and the executive team about the strategies and tactics that are being used to market this product in your home country and the other country you have identified. Your posting should include: The product name and description (e.g., McDonald's fun meal or McDonald's Quarter Pounder); The message of the commercial (e.g., healthy skin is good, invest in gold, eat here during our happy hour, etc.). A description of who you believe to be the commercial's target market (e.g., married males, in their 30s or 40s, middle- class, some college, homeowner, athletic, are do-it-yourself type of people). Relevant cultural characteristics. Include relevant cultural characteristics of both your home country and the other country Macroenvironmental Factors List and describe the relevant environmental elements – legal/regulatory, economic, competitive, technology Comparative Marketing Analysis - describe the key marketing elements on the basis of product and customer type: Compare and contrast marketing strategies of the company you chose for the specific product you identified in the US and another country of your choice Analyze the marketing of the product and evaluate whether the marketing is a match for the culture based on what you found in your research and what you have read in the textbook. Evaluation and Recommendations Include a link to the images of advertising samples from both countries.
Background image of page 1
Sign up to view the entire interaction

Top Answer

The way to approach this... View the full answer

Principles of Global Marketing.docx

Running Head: MARKETING Principles of Global Marketing
Student’s Name:
Institution Affiliation:
2 Coca-Cola Marketing Strategy
The Coca-Cola Company is one of the largest...

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.


Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online