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As part of a campaign to promote its annual clearance sale, The Excelsior Company decided to buy television advertising time on Station KAOS. The...

As part of a campaign to promote its annual clearance sale, The Excelsior Company decided
to buy television advertising time on Station KAOS. The budget is $102,000. Morning time
is $3000/minute, PM time is 1000/minute, and evening (prime) time is $12,000/minute. Because
of previous commitments, KAOS cannot offer Excelsior more than 6 min of prime time or more
than a total of 25 min over the two weeks in which the commercials to be run. KAOS estimates
that morning commercials are seen by 200,000 PM by 100,000, and evening commercials by 600,000
people. How much morning, PM, and evening ad time should Excelsior buy to maximize exposure of
its commercials? (3.2 - 22)

This question was asked on May 05, 2010.

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