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The case will be presented in the format set forth below, and be limited to five pages. It should be, well written, carefully proofread.



The case will be presented in the format set forth below, and be limited to five pages.  It should be, well written, carefully proofread. Your analysis should include the following sections (begin typing immediately after the heading, which should be in bold):

     •A Statement of the Problem(s); 

     •Definition of Key Players and an Explanation of Why They are Key; 

     •Decision(s) that are required to be Made; (Key Factual Support); 

     •Alternatives Considered; (Key Factual Support)

    •Recommendations; (Key Factual Support)

  •The Characteristics - Problem(s) and/or Decision(s) - of the Case that affects specific international marketing concepts. 

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