Case 3 Cousins Maine Lobster
1. Suppose that your best friend is considering purchasing a franchise such as
Cousins Maine Lobster. What advice would you give him or her about the right way to go about purchasing a franchise?
2. What advantages do entrepreneurs who purchase a franchise get? What disadvantages do they encounter?
3. What is the Franchise Disclosure Document? How can it help prospective franchisees evaluate the various franchise operations in which they are considering investing?
4. Cousins Maine Lobster wants to expand its franchise internationally. How popular is franchising as an "export" to other nations? What steps should Tselikis and Lomac take to cultivate a successful international franchise operation? course hero