Question

What factors contributed to the problems at Krispy Kreme? What happened to the company? Who was hurt?

  1. Should the firm's problems be attributed to poor management, unethical behavior on the part of the executive team, or both?
  2. Judging from the lessons of the Krispy Kreme case, how important do you think it is for a firm to have strong top-down leadership?
  3. If you'd been the CEO of Krispy Kreme, what things would you have done differently?

do you think it is for a firm to have strong top-down leadership? If you'd been the CEO of Krispy Kreme, what things would you have done differently?...
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