What factors contributed to the problems at Krispy Kreme? What happened to the company? Who was hurt?
- Should the firm's problems be attributed to poor management, unethical behavior on the part of the executive team, or both?
- Judging from the lessons of the Krispy Kreme case, how important do you think it is for a firm to have strong top-down leadership?
- If you'd been the CEO of Krispy Kreme, what things would you have done differently?
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