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Case 1 - Quality for Success (10 marks)<br/><br/><br/>Tukson Lee recently

got access to a F$100,000 trust fund set up by his late father. He has always dreamt of operating a restaurant like his father did at one time. He decides to open a new Chinese wine and dine restaurant in Nadi Town. He has conducted research around this business idea and found that there are 5 other similar retaurants already operating in town. All have good locations where there are a lot of people passing through. All have almost the same types of items on their menu and the prices are also very similar. This is because of the tight competition among the 5 existing restaurants. Tukson decides that he will enter the market and compete on the basis of quality.
1.     Outline and discuss how he should go about competing for success on the basis of quality in this highly-competitive market.
 
NB. Focus on both product and process in answering this question. Make sure your proposals are linked to the problem Tukson is faced with. (10 marks)

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