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Production and Operation Management Case Study


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ng_1.3.l_—305585671 — Read—only 0 this file. ASSIGNMENT (week 1)
Name:
Reference: Production and Operations Management by: Stevenson1 Sum
Chapter 1: Introduction to Operations Management Case Study: Hazel
Questions;
l.In what ways are hazel‘s customers most likely to judge the rfnalit'f,r of her lawn care services?
2. As an operation manager what are the roles of Hazel in her business?
3. what are some of the trade-oils that hazel considered and why? a. relative to working in other company, b. expanding the business
c. launching a web site 4. The town is considering an ordinance that would prohibit putting grass clippings at the curb
for pickup because local landfills cannot handle the voltnne. What options might Hazel consider
if the ordinance is passed? Name two advantages and two drawbaclo: of each option 5. Hazel decided to offer the students who worked for her a bonus of $25 for ideas on how to
improve the business, and they provided several good ideas. One idea that she initiallyr rejected
now appears to hold great promise. The student Who proposed the idea has left, and is currently wanting for a competitor. Should Hazel send that student a check for the idea? What are the
possible trade-offs?
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‘I 'I- III-O HAZEL Hazel had a worked for the same fortune 500 company for almost 15 years. Although the company
had gone through some tough times. things were starting to turn around. Customers order were up.
and quality and productivity had improved dramatically from what they had been only a few years
earlier due to a company—wide quality improvement program. So it came as real shock to hazel
and about 4110 of her coworkers when they were suddenly terminated following the new CEO's
decision to downsize the company. After recovering from the initial shock. Hazel tried to find employment elsewhere. Despite her
efforts. after eight months of searching she was no closer to finding ajob than the day she started.
Her funds were being depleted and she was getting more discourage. There was one bright spot.
through: She was able to bring in a little money by mowing lawn for her neighbors. She got
involved quite by chance when she heard one neighbor remark that now that his children were on
their own. nobody was around to cut the grass. Almost jokingly. Hazel asked him how much he’d
be willing to pay. Soon Hazel was mowing the lawn of five neighbors. Other neighbors wanted
her to work on their lawns. but she didn‘t feel that she could spare any more time form her job
search. However. as the rejection letters began to pile up. Hazel knew she had to make a decision. On
a sunny Tuesday morning. she decided. like many others in a similar situation. to go into business
for herself-taking care of neighborhood lawns. She was relieved to give up the stress ofj ob hunting,
and she was excited about the prospect of being her own boss. But she was also fearful of being
completely on her own. Nevertheless. Hazel was determined to make a go of it. At first. business was a little slow. but once people realized Hazel was available. many asked
her to take care of their lawns. Some people were simply glad to turn the work over her; others
switched from professional lawn care services. By the end of her first year in business. Hazel knew
she could earn a living this way. She also performed other services such as fertilizing lawns.
weeding gardens. and trimming shrubbery. Business become so good that Hazel hired two part-
time workers to assist her and. even then. she believes she could expand firrther is she wanted to.

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