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Looking outside the healthcare sector as to how exemplary companies

survive and thrive can be of benefit in identifying strategies to change and be successful. Amazon exemplifies the use of customer service as a science within marketing (Patel, 2017). Data analytics based upon surveys and response to findings may be found with Amazon, Google, and Facebook to name a few. Findings and identifying touch points allow for personalization of recommendations and offerings to the buyer. While healthcare by nature of the uniqueness of each patient presenting it is not always reflected in how we present to the general public. Marketing as a course of study is not uncommon within business schools. Should marketing and consumer psychology be a topic healthcare leader in the BSHA program?

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