select an international based organization stationed in Malaysia
and an international organization in other country (similar business model) to run an extensive comparative marketing plan analyses on both organizations. Our group choose Nestle Malaysia for this project
The analysis should focus and emphasize on the following:
I. Company Character
Nestle (Malaysia) berhad is a Malaysia based nutrition, health, and wellness company. The company is an investment holding company. The company's segments include food and beverages, and others, which include nutrition and Nestle professional. It's subsidiaries include Nestle products sdn. Bhd., which is engaged in marketing and sales of ice cream,powdered milk and drinks,liquid milk and juices, instant coffee and other beverages, chocolate confectionery products, instant noodles, culinary products, cereals, yogurt and related products, Nestle manufactured (malaysia)sdn.Bhd.,which is engaged in the manufacturing and sale of ice cream,powdered milk and drinks, liquid milk and juices,instant coffee and other beverages,instant noodles, culinary products,cereals,yogurt and related products and Nestle Asean(malaysia) sdn. Bhd., which is engaged in the manufacturing and sale of chocolate confectionery products.
2. Home-country Constraints
Nestle began in Malaysia in 1912as the anglo-swiss condensed milk company in Penang and later, due to growth and expansion made a move to Kuala Lumpur necessary in 1939. Following the nation's independence in 1957,there came a need for increased job opportunities and more product option. Nestle Malaysia spread in the whole world and the country very, Switzerland is nestle Malaysia from.
here are political, legal, economic and other constraints affecting the country.
Politically, Some nations are challenged by peace treaties, foreign trade, military alliances, diplomatic exchanges, international aid, external voices and foreign trade. There is no political participant who attempts to influence the political decision. This makes the States stranded with no external advice from experts or friend nations.
Economically, this factor is also affected. The government has divided foreign aid strategies into five main objectives as they try to curb the constraints. There are numerous NGOs and international charity organizations which claim to get relief.. The government has five departments which are faced by numerous challenges. These departments are: economic growth, peace and security, humanitarian assistance, investigating people and governing democratically. The nations are endangered by terroristic attacks from their enemies.
Legal- There are various legal constraints which can delay the company from starting an industry. The manufacturer has to acquire legal documents from the Legal Services Outsourcing. Similarly, officials from the federal government must sign documents to show that the business aimed is legal.
Inflation- The greatest constraint is inflation. The consumer price level is doubled every year. This is attributed to the high levels of underemployment and unemployment in the country. Inflation increases violence and external debt.
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
What are the 4Ps of marketing?
Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.
Product: refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't doing any good.
Place: refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'.
Promotion: this refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. It can also include consumer schemes, direct marketing, contests and prizes.
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