1.Imagine that you are the marketing manager for a Philippine manufacturer of disposable diapers. Your firm is considering entering the Brazilian
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1.  Imagine that you are the marketing manager for a Philippine manufacturer

of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the Philippines will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?

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