1/ Perform an export diagnosis for Mogliani Editions (SWOT analysis). Please
consider that financials are an issue for this business.
2/ Analyze the major management liabilities Mogliani Editions face. Propose
3/ Select the priority country in which you will develop Mogliani Edition’s
activities. Clearly identify the selection criteria. Do not omit to cite your sources.
4/ Define the main points in a product, distribution, promotion, and price strategy
for this country. Insist on the distribution aspect and discuss about the different
presence modes Mogliani Editions has in foreign markets. Determine according
to which criteria the business should choose a presence mode in the chosen