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__________________ StratSim Strategy Assignment 3 for Operations Managers A firm enhances its competitive position on the business landscape by...

operations management analysis for stratsimmanagement

Industry / Firm ________________ Team Member completing this assignment:__________________ StratSim Strategy Assignment 3 for Operations Managers A firm enhances its competitive position on the business landscape by widening the wedge between its competition and its key customers. An initial first step is to understand each player’s relative costs. Your assignment for StratSim will be to analyze your industry in terms of two key dimensions : (1) the amount of revenue consumed by Cost of Goods Sold, and (2) the relative productivity of your manufacturing base. Remember that having too much capacity is just as bad as having too little. Based on this analysis, you will be asked to rank each of the five firms (including yours) in terms of cost of goods (as % of revenue) and relative cost per vehicle produced (gross sales $ per unit time % cost of goods). Operations Managers should also assess the probable strategic moves their firms could initiate that would impact productivity and their cost/revenue structure. This assignment will be due on April 19,2010. Some items that you will probably want to consider in your analyses follow. Segment your analyses by vehicle type if possible. Does this have any implications for product strategy? • StratSim provides information on your firm’s technology investments relative to operational impact. Recognize however that marketing decisions and manufacturing decisions are co-dependent. • The simulation allows you to adjust many factors in manufacturing – technology, capacity, mix of products. Evaluate your use of these items compared to your competitors’. • The use of tables, graphs, charts, etc. are helpful for summarizing information. Discuss the overall implications of your analyses for your firm (e.g. what capabilities and resources will your firm need to develop, etc.).
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