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Last date for the submission of Assignments is 20th May 2010 MBA - III Sem Marketing Management Assignment Questions MB0034- Research Methodology - 3...

mk0001 assignment set 1 and 2
Last date for the submission of Assignments is 20 th  May 2010 MBA – III Sem Marketing Management Assignment Questions MB0034– Research Methodology - 3 Credits (Book ID:B0800) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. 1. What do you mean by research? Explain its significance in social and business sciences. Research simply means a search for facts – answers to questions and solutions to problems. It is a  purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained  phenomenon to clarify the doubtful facts and to correct the misconceived facts. Significance of Research in Social and Business Sciences According   to   a   famous   Hudson   Maxim,   “All   progress   is   born   of   inquiry.   Doubt   is   often   better   than  overconfidence, for it leads to inquiry, and inquiry leads to invention”. It brings out the significance of  research,   increased   amounts  of   which  makes   progress   possible.  Research  encourages   scientific  and  inductive thinking, besides promoting the development of logical habits of thinking and organization. The role of research in applied economics in the context of an economy or business is greatly increasing in  modern times. The increasingly complex nature of government and business has raised the use of research  in solving operational problems. Research assumes significant role in formulation of economic policy, for  both the government and business. It provides the basis for almost all government policies of an economic  system. Government budget formulation, for example, depends particularly on the analysis of needs and  desires of the people, and the availability of revenues, which requires research. Research helps to formulate  alternative policies, in addition to examining the consequences of these alternatives. Thus, research also  facilitates the decision making of policy-makers, although in itself it is not a part of research. In the process,  research also helps in the proper allocation of a country’s scare resources. Research is also necessary for  collecting information on the social and economic structure of an economy to understand the process of  change occurring in the country. Collection of statistical information though not a routine task, involves  various research problems. Therefore, large staff of research technicians or experts is engaged by the  government these days to undertake this work. Thus, research as a tool of government economic policy  formulation involves three distinct stages of operation which are as follows: Investigation of economic structure through continual compilation of facts Diagnoses of events that are taking place and the analysis of the forces underlying them; and The prognosis, i.e., the prediction of future developments Research also assumes a significant role in solving various operational and planning problems associated  with  business   and  industry.  In   several   ways,  operations   research,   market  research,  and   motivational  research are vital and their results assist in taking business decisions. Market research is refers to the  investigation of the structure and development of a market for the formulation of efficient policies relating to  purchases, production and sales. Operational research relates to the application of logical, mathematical,  and   analytical   techniques   to   find   solution   to   business   problems   such   as   cost   minimization   or   profit  maximization, or the optimization problems. Motivational research helps to determine why people behave in  the manner they do with respect to market characteristics. More specifically, it is concerned with the  analyzing the motivations underlying consumer behaviour. All these researches are very useful for business  and industry, which are responsible for business decision making.
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Research is equally important to social scientist for analyzing social relationships and seeking explanations  to various social problems. It gives intellectual satisfaction of knowing things for the sake of knowledge. It  also possesses practical utility for the social scientist to gain knowledge so as to be able to do something  better or in a more efficient manner. This, research in social sciences is concerned with both knowledge for  its own sake, and knowledge for what it can contribute to solve practical problems. 2. What is meant by research problem? And what are the characteristics of a good research problem? Meaning of Research Problem Research really begins when the researcher experiences some difficulty, i.e., a problem demanding a  solution within the subject-are of his discipline. This general area of interest, however, defines only the range  of subject-matter within which the researcher would see and pose a specific problem for research. Personal  values play an important role in the selection of a topic for research. Social conditions do often shape the  preference of investigators in a subtle and imperceptible way. Horton and Hunt have given following characteristics of scientific research: 1. Verifiable evidence:  That is factual observations which other observers can see and check. 2. Accuracy:  That is describing what really exists. It means truth or correctness of a statement or  describing things exactly as they are and avoiding jumping to unwarranted conclusions either by  exaggeration or fantasizing. 3. Precision:  That is making it as exact as necessary, or giving exact number or measurement. This  avoids colourful literature and vague meanings. 4. Systematization:  That is attempting to find all the relevant data, or collecting data in a systematic  and organized way so that the conclusions drawn are reliable. Data based on casual recollections  are generally incomplete and give unreliable judgments and conclusions. 5. Objectivity:  That   is   free   being   from   all   biases   and   vested   interests.   It   means   observation   is  unaffected by the observer’s values, beliefs and preferences to the extent possible and he is able to  see and accept facts as they are, not as he might wish them to be. 6. Recording:  That is jotting down complete details as quickly as possible. Since human memory is  fallible, all data collected are recorded. 7. Controlling conditions:  That is controlling all variables except one and then attempting to examine  what   happens   when   that   variable   is   varied.   This   is   the   basic   technique   in   all   scientific  experimentation – allowing one variable to vary while holding all other variables constant. 8. Training  investigators:  That is imparting  necessary knowledge  to investigators  to make them  understand what to look for, how to interpret in and avoid inaccurate data collection. 3. What is hypothesis? Examine the procedures for testing hypothesis A hypothesis is an assumption about relations between variables. It is a tentative explanation of  the research problem or a guess about the research outcome. Before starting the research, the  researcher has a rather general, diffused, even confused notion of the problem. It may take long 
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