Please evaluate adidas’ restructured line-up of sporting goods businesses.
Your analysis should identify adidas’ corporate strategy,
evaluate the attractiveness of the industries it has diversified into and the strength of each of its business units,
and assess the degree to which strategic fit and resource fit exists in the portfolio.
Also, please recommend an investment priority and strategic moves to improve overall corporate performance and increase shareholder value.
Please limit your report to 5 – 6 pages.